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A Retrospective of online communities January 17, 2007

Posted by alwilliams in Online Communities.
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Retrospective of Online Communities

Executive Summary

This essay analyses the market entrants and development of competition in the online community market from 1978 to 2006.  This competition is analysed in relation to Habbo.  The Johari Window model is applied to the online environment and is used to assess the facilitation of social interaction within key market players. 
Social interaction functionality and the development of online communities itself has continually evolved.  This has led to increasing competition in the market.  Competitors now offer numerous different functionality and methods for social interaction, with varying success. Habbo is identified as an MMOSG market and so this market represents the most direct competition.  MMOSGs also offer the greatest degree of social interaction tools and focus on developing an online community, which makes them the greatest threat to the market…………

competitor-matrix-current-evolution-small.jpg

For a full text version of this essay please email me at alistair.williams@sulake.com

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